All is set for the 5th edition of the MTV Africa Music
Awards,MAMA which is slated to hold on Nelson Mandela’s birthday, July 18, at
Durban International Convention Center,in South Africa. Viacom International
Media Networks (VIMN) Africa, organizers of the prestigious awards announced
this, during the week.
The MTV Africa Music Awards KwaZulu-Natal, which are
produced in association with Absolut and in partnership with the city of
Durban, are one of MTV’s biggest international events and have been marketed as
“the definitive celebration of African contemporary talent, honoring musicians,
achievers and personalities from across the continent” since the first show in
2008.
According to the organizers, the ceremony will feature
stunning performances from African and international artists along with unique
collaborations. MAMA 2015 will celebrate African talent across 17 award
categories such as Best Male, Best Female, Best Song and Best New Act Transformed
by Absolut.
The contribution of artists from Portuguese and
French-speaking Africa will also be recognized in the Best Lusophone and Best
Francophone categories. In line with the MAMA 2015 “evolution” theme and VIMN
Africa’s 10-year celebration, this year’s show will also feature a special
edition Artist of the Decade category to recognize artists whose careers have
flourished throughout the last 10 years. Additional categories include the MAMA
Leadership Award and Personality of the Year.
The nominations for the awards will be revealed on 11 June
2015. “We are thrilled that the MTV Africa Music Awards will be returning to
Durban and KwaZulu-Natal on 18 July, a date famous for being the birthday of
Nelson Mandela — what better day could there be for staging this awe-inspiring
celebration of African achievement and creativity that showcases Africa’s best
talent on the world stage,” said Alex Okosi, senior vice president and managing
director, Viacom International Media Networks Africa.
A-list talent like Wyclef Jean, Eve, Marlon Wayans and
Trevor Nelson have hosted previous editions of the MAMA, which have featured
performances from African contemporary artists including 2face Idibia,
Sarkodie, Big Nuz, Davido, D’banj, Fally Ipupa, and Wahu, as well as
international stars like Miguel, Trey Songz, French Montana, Public Enemy, Akon
and T-Pain. Davido and Tiwa Savage Top Winners at MTV Africa Music Awards
The 2015 MTV Africa Music Awards will broadcast live on MTV
Base (DStv Ch 322) and MTV (DStv Ch 130) on Saturday, July 18, and fans around
the globe can also catch the show on MTV through MTV World Stage.
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